The Red Shoe Movement Leadership Awards and Conference attracts global leaders across industries who are championing women in the workplace. We couldn’t miss the opportunity to capture the moment with recognizable leaders and reputable brands such as Novartis, CNN, Microsoft, Prudential, Colgate - Palmolive, Ketchum, SheWorx and Celebrity Cruises. I was hired to develop a content capture strategy to produce images, videos, and sound bites that would be used to promote future events. The content collected would also serve as a testament to the company initiatives to improve the workplace for women.

Brands spend thousands dollars on their events but few develop a strategy to capture the moment. Brands that have an integrated marketing strategy in place understand the value in collecting original content at each activation and repurposing the content for future marketing campaigns. They also use activations to increase their executive’s visibility and highlight their brand’s work.