Portfolio Overview

crisis communication

Right before the holidays, Everlane produced a coat that was made from 80 recycled water bottles. It was a beautiful coat, but the coat would start to lose its filling after a few wears. Customers were furious, confused, and some were even left without a winter coat. I was hired to develop a crisis communication plan and uphold the brand’s reputation.

Social Strategy

In between interviews, I captured snippets of each round table discussion and main stage presentation. For each speaker, I collected an image, key speaking point, and their call to action for business or society at large. Those images and text were then assembled into a post for SB’s Instagram account and stories.

SB’s account grew +150 followers over the course of three days and posts accrued on averaged +500 views.

Marketing Strategy

I developed a content calendar to support event marketing campaigns in an integrated visual and editorial strategy across; LinkedIn, Facebook, Youtube, Twitter, and Instagram. Growing the accounts organically: +1,224 LinkedIn Followers, +724 Instagram Followers, and securing a total of +70 attendees per event.